Arcade Fire's "Just A Reflektor"

Arcade Fire's Just A Reflektor

Arcade Fire’s Just A Reflektor was an Emmy award winning interactive music video directed by Vincent Morriset of AATOAA; created with Google’s Aaron Koblin and UNIT9.

My role was as a copywriter and editor for all copy across the site, and across multiple simultaneous platforms due to the interactive nature of the project; using a mobile device as a method of control and interaction with a laptop or PC. Some examples of copy from the site are below.

It’s a totally new kind of experience
— WIRED Magazine

Creative Emmy Award 2014

Vincent’s Just a Reflektor received widespread recognition across press and industry awards, culminating in an Emmy Award for Interactive Media. Below are other awards won on this project.