Man + Hatchet's "Know Your Body" For Withings

With our brand growing globally we commissioned this campaign to increase awareness and build excitement. It really gets across the Withings message of getting to know your body by listening to what it’s trying to tell you.
— Cedric Hutchings - CEO, Withings

With this project I worked as the main copywriter, working in conjunction with Man + Hatchet creative dynamo Henry Cowling to craft a poem suitable for the ad, ensure that the poem used was entirely original, well measured and written linguistically to match the music in terms of a slightly altered iambic pentameter to allow for a synchronous beat reinforcement.

http://www.manplushatchet.com/uploads/casestudies/docs/25_89fd9c7.pdf